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September, 2014                                                                                                                                                                                                                                         
On Sept. 21st, the Shanghai BMW Experience Center has witnessed the launching of new BMW electrical vehicle BMW i3 and the brand new roadster BMW i8. Vice CEO of BMW East China Market, Ms Zhao Yijia, attended the launching and showed to the audience new features of the cars.
As a long-term partner of BMW Group, we’ve always been adhering to the idea of providing the best services with innovation to our partners.
During the launching, what’s different to the other launching of BMW was the video part. In stead of using a traditional projecting screen, we used a glass screen for the projectors, because it could multi-functional with or without power. It could be transparent while the power was on, through which audience could see the China Pavilion of Shanghai Expo.
Besides, the interactive screen dancing show combined with the new car elements presented with the audience a splendid visual enjoyment.
The BMW electrical car was one of the most advanced electrical car in China market. We’ve also helped with establishing charging stations for BMW i electrical cars in Beijing, so that the environmentally friendly cars could have more convenient infrastructures. We wish the BMW i8&i3 a very bright future in China market.