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May 29th to June 4th, 2014
Shenzhen Convention&Exhibition Center
In May 2014, during the Shenzhen-Hongkong-Macao International Auto Show, Mercedes Benz carried out its B-show auto tour, in the form of attending the auto show. 22 models of Benz cars were represented in the show. The Mercedes Benz had deployed one private exhibition hall, Hall No.5, for the 22 show cars. All the reasons of renting a whole hall for itself was that so the B Show could help with upgrading MB’s market positioning, and to promote its brand in China market.
Since it is the first time that we have to make the whole hall into one integrated show room. We’ve decided a fitting set-up proposal, unlike what we usually did in other car-shows. An accurate enforcement schedule to reasonably manipulate our limited time was devised at the same time. In the lighting realm, in compliance with our customer’s effect ideal, we’ve used both HD LED screen and LED bars for stage of the show cars. Taken the Benz idea of “The best or nothing” in mind, during three months of communication, setting-up, press day,  and the show, SOES team had taken every detail into consideration, for example how to make the lighting comfortable rather than irritating to visitors eyes and in the meantime get the best view of the show cars.