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October, 2014
Sanlitun, Beijing

Hosted by the Nikon Group, a professional photography equipment manufacturer, the Nikon Excellent Show was held on Oct 24, 2014, in the Orange Hall of South Taikuli Sanlitun, Beijing. The Show lasted for three days, to Oct 26. Hundreds of Nikon Photography products and gorgeous photos were exhibited in the white-grey designed hall. What’s stunning in the show was that, the organizer had arranged a 3D photography experience zone for audience who were keen on photography. The zone was composed with 40 Nikon single-lens reflex cameras, distributed around the room. The general manager of Nikon (China), from Japan, attended the show and made his speech.
Given the fact that the cameras shown in the show were highly accurate tech equipment, and the size is relatively small, we decided to use white light from different angle to highlight every detail of the camera exhibited. When it came to the photos, since every photo was very exquisite, the lights and color of each photo were almost perfectly captured , we had to make sure that the light in the room fit with the photos, allowing the photos to be shown in its best way. The existing lighting condition in the hall was rather dim. But, thanks to our experienced technicians, a proper proposal was made and approved by our clients and the Nikon team some of whom are professional photographers. We used high color temperature HMI Light for the photos. This kind of lighting produced better effect than the natural light, which made it more suitable for visitors to take photos. In another section where models were invited to show the Nikon cameras, we had deployed warm color temperature lighting equipment: the 3200K ETC Par Light, which makes people’s skin look more beautiful, so that photographers could take more beautiful pictures.
From setting up the show room and dismantling, we had spent one week in total, our methodic and efficient work were witnessed by our clients and the audience.